counter-word

Blog post word counter

Word count with reading time attached, because that is the number your readers see and the one that decides whether they start.

Your text
Reader experience

Numbers appear here once you add text.

Length by post type

These ranges describe what the format usually needs, not what ranks. A 900-word post that fully answers its question beats a 2,500-word post that circles it.

Post typeTypical wordsReading time
News or update300–6001–3 min
Opinion / commentary800–1,2003–5 min
How-to guide1,200–2,0005–8 min
Listicle1,500–2,5006–11 min
Complete guide / pillar2,500–5,00011–21 min
Case study1,000–1,8004–8 min

Formatting decides completion more than length does

Two posts of identical length can have wildly different completion rates. What separates them is structure.

  • Paragraphs of two to three sentences. A dense block on a phone screen is a wall.
  • A subheading every 300 words or so. Scanners need entry points to re-enter the text.
  • Front-loaded answers. Say the thing, then explain it. Do not build to a reveal.
  • Something visual every few hundred words. A table, list or image resets attention.
  • Sentence variety. A short sentence after two long ones is the cheapest pacing tool there is.
Publishing a reading time reliably increases the share of visitors who begin reading. It works because it turns an unknown commitment into a known one, which is also why an understated figure backfires.

Common questions

How long should a blog post be?

Long enough to answer the question completely. For most posts that lands between 1,000 and 2,000 words, but the query decides. Padding to reach a number reliably makes a post worse.

Does post length affect SEO?

Not directly. Longer posts correlate with better rankings because thorough coverage tends to take more words, not because length is rewarded. Adding words without adding substance does nothing.

Related tools