counter-word

Facebook post character counter

Posts allow 63,206 characters — effectively no limit. The number that matters is the roughly 480 shown before “see more”.

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Numbers appear here once you add text.

A limit nobody reaches

Facebook's post ceiling of 63,206 characters is high enough to be irrelevant. What constrains you is attention: posts are collapsed at around 480 characters on desktop and fewer on mobile.

Shorter posts have consistently outperformed longer ones in Facebook feed engagement, which is a function of how the feed is consumed rather than any preference in the ranking system.

The limits you will actually hit

Facebook caps other fields much lower than posts.

FieldLimit
Post63,206 characters
Comment8,000 characters
Ad primary text (recommended)125 characters
Ad headline (recommended)40 characters
Ad description (recommended)30 characters
Page name75 characters
Page bio255 characters

Limits for every other platform are collected under social media character counters.

Emoji cost two characters each, though on a 63,206-character limit that is academic. It matters on ad fields, where the recommended lengths are tight enough for a couple of emoji to push you into truncation.

Common questions

What is Facebook's post character limit?

63,206 characters. Around 480 display before the “see more” cut on desktop.

How long can a Facebook ad headline be?

40 characters is the recommended limit for the headline, with 125 for primary text before truncation. Exceeding these does not block the ad but does cut the display.

Other platform limits